Job Description
Responsibilities:
- To drive credit card portfolio through marketing campaign, managing P&L, and achieving business targets;
- To embed digitalization in all initiatives relating to acquire, engage and transact for customers;
- To perform data analysis on credit card portfolio & potential target customer segments to drive further business opportunities;
- To create competitive edge for Credit Card Business by exploring & developing new products tapping into different customer segments through various channels including both digital & conventional ones;
- To develop and enhance process for efficient service delivery in different channels e.g. online & mobile banking for credit card acquisition/usage, and create strong selling proposition;
- To explore and revamp current card acquisition processes to streamline/enhance workflows in order to acquire new customer via different channels including online, mobile banking and e-marketing, etc;
Requirements:
- University graduate in Marketing, Business, Finance or related discipline;
- Minimum of 8 years’ experience in the banking industry, of which, at least 3 years’ in retail lending or related sector;
- Sound knowledge of retail lending products and relevant lending guidelines;
- Strong communication, planning and analytical skills as well as high risk awareness;
- Able to work under pressure with tight deadlines;
- Proficiency in both spoken and written English and Chinese.