Job Description
Responsibilities:
- Formulate marketing strategies and programs to enhance the bank’s market presence and corporate brand awareness;
- Maintain liaison with advertising agencies / production houses to develop and execute branding campaigns and take charge of all above-the-line / below-the-line materials production;
- Handle events management and media relationship;
- Work closely with internal and external parties to ensure smooth implementation of all branding campaigns;
- Well versed in write up for marketing materials including newsletters and reports with bilingual written proficiency.
Requirements:
- Degree holder with at least 5 years or above relevant experience in marketing / corporate communications preferably in banking;
- Detail-minded and with good communication, interpersonal and organization skills;
- Able to work under pressure and meet tight deadlines;
- Proficient in both spoken and written English and Chinese.