Job Description
Responsibilities:
- Assist the Department Head with robust business insights covering both internal customer analytics and external market reviews for business planning;
- Understand customer behavior through exploration of big data;
- Develop frameworks for information collection and analysis;
- Conduct customer analysis and drive cross-selling campaigns to increase product holding and usage;
- Identify business opportunities and develop segmentation strategy to enhance customer stickiness and profitability;
- Lead market research on bank’s branding healthiness, customer’s satisfaction and the latest market information so as to provide information for senior management on strategic planning.
Requirements:
- University graduate in Quantitative Analysis, Statistics, Mathematics, Decision Science, Marketing, Computer Science, or related field;
- Over 8 years’ experience in banks, financial institutions or insurance companies;
- Proven track record in business intelligence analysis, customer segmentation, marketing campaign management, CRM business applications, and market research;
- Strong project management skills and experience with managing large scale projects;
- Strong numerical acumen with in-depth experience in statistical modeling and analytics.