Job Title

Bank Marketing Manager, Credit Card Usage

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Job Description

Job duties:

  • Maintain customer loyalty and to drive their continuous engagement with the credit card business
  • Develop effective strategies, innovative and actionable card usage plans and programs which align with management directions and are beneficial to credit card business growth
  • Analyze internal data and exam external lifestyle trends and card usage habitto create a competitive edge for the program
  • Identify potential customer segments and analyze their needs to retain the profitable segments, stimulate users for the card utilization and increase active ratio
  • Execute marketing programs and coordinate with internal/external parties to ensure smooth implementation of strategic marketing programs and product initiatives
  • Manage sales volume and the cost, achieve business targets with a reasonable budget
  • Monitor program progress, effectiveness and conduct post-program evaluation for future improvements

 

Job requirements:

  • Degree holder in Marketing, Business Administration or related disciplines
  • Over 3 years’ experience in marketing or digital product management of retail banking or credit card products
  • Experience in managing partners relationship, external vendors and internal stakeholders
  • Good team player and detail-oriented

 

Applicants with more experience can be considered for the position “Senior Manager”


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Interested parties please send your detail resume in MS WORD format with current and expected salary through APPLY FOR THIS JOB.

All data collected will be used for recruitment purpose only & will be used strictly confidential.
Only shortlisted candidates will be notified.

Required: Banking / Finance
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Bank Marketing Manager, Credit Card Usage (ID: 2750)

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