Job Description
Responsibilities
- Formulate product and marketing strategies for secured lending products including mortgage and SME loans for retail banking customers
- Develop / enhance the product features of secured loan products to achieve the target and market share
- Work closely with internal channels to ensure smooth implementation of the marketing programme
- Maintain close liaison with concerned business partners for product details and new initiatives
- Regular review of programme effectiveness and identify suggested areas of improvement
- Evaluate and recommend changes to operations and channels to streamline operating procedures and improve sales process
- Review and resolve problems identified in daily sales activities and operations
Requirements
- University graduate in Marketing, Business or related discipline
- At least 8 years’ solid product and marketing experience in retail banking products including SME loans
- Creative and good business acumen with excellent marketing skills
- Well versed in secured loan products and relevant lending guidelines;
- Good leadership and planning and skills;
- Strong interpersonal and communication skills
- Good command of both spoken and written English and Chinese.